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Food And Wine Events In Europe

RRP $451.99

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Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.

This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.

Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.


The Politics Of Wine In Britain

RRP $200.95

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A unique look at the meaning of the taste for wine in Britain, from the establishment of a Commonwealth in 1649 to the Commercial Treaty between Britain and France in 1860 - this book provides an extraordinary window into the politics and culture of England and Scotland just as they were becoming the powerful British state.


Events Marketing Management

RRP $329.99

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.


The book begins by defining events and the implications this has for events marketing. It then moves on to explore the event marketing landscape before discussing the consumer experience of and involvement with event marketing. Finally it focuses on the strategies and tactics employed to manage the marketing activities related to events, proposing a shift away from dominant Marketing Mix paradigm to a more consumer focussed and integrated approach. Offering comprehensive coverage the title introduces the reader to core principles as well as current developments such as e marketing, social media, sponsorship and PR and integrates practical examples from around the world to show the application of theory. Learning objectives, chapter summaries, discussion questions and annotated further reading lists aid navigation throughout the book, spur critical thinking and further students' knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.



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Grape Grazing Articles

Pinot Chardonnay Italian Wine Wine Tour
Wine Bottling Store Wine Wine Cellar Taste Wine
Wine Chiller Yarra Valley Wine Club Wine Drinker
Wine Country Wine Region Wine Events Wine Lover

Grape Grazing Books

Pinot Chardonnay Italian Wine Wine Tour
Wine Bottling Store Wine Wine Cellar Taste Wine
Wine Chiller Yarra Valley Wine Club Wine Drinker
Wine Country Wine Region Wine Events Wine Lover

Grape Grazing